Terra Technology, a provider of demand planning and inventory optimization solutions for consumer products companies, says the latest addition to its product folio-Multi-Enterprise Demand Sensing (MDS)-is available.

MDS reportedly decreases forecast error by an additional 20 percent or more by incorporating demand signals from throughout the supply chain, including point-of-sale data, channel inventory and retailer forecasts.

"End-to-end planning requires end-to-end forecasting, intelligently reconciling multiple daily demand signals from all echelons of the supply chain," says Robert F. Byrne, president and CEO of Terra Technology. "Manufacturers with promoted or seasonal products cannot rely on scanner data alone to understand what drives demand, since yesterday's sales will not be the best indication of tomorrow's demand. Multi-Enterprise Demand Sensing applies new signal detection and pattern recognition techniques to daily streams of data to create more accurate end-to-end planning."

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