Avery Dennison, a global materials science company, has announced the launch of its new virtual supply chain, AD Explore. Presented on an animated, self-guided platform, multiple segmented supply chain environments encompass the full gamut of food, logistics and retail supply chains. 

AD Explore highlights specific supply chain use cases, challenges, and identifies the Avery Dennison solutions that may best resolve them. For example, clicking on the outbound package conveyer belt in the Distribution Center environment reveals technology that can be deployed to optimize the logistics process. A use case within the virtual food supply chain allows the user to click on a freezer in the backroom of the virtual kitchen, where they will discover methods of managing expired inventory (FEFO), minimizing food waste, and keeping consumers safe.

“AD Explore invites professionals across the supply chain to experience their particular challenges, in the environment in which they have them, and then help them navigate to actual solutions with a clear ROI,” said Ashlie Whitten, Director of Global Marketing and Communications for Printer Solutions Division of Avery Dennison.

AD Explore offers a dynamic way for logistics, food, and retail executives to look at their supply chain challenges and find solutions, then follow up with an expert at Avery Dennison to request a demo or pilot program.

About Avery Dennison 

Avery Dennison Corporation is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 32,000 employees in more than 50 countries. Reported sales in 2020 were $7.0 billion.