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Retailers are becoming more global, both in terms of sourcing and selling. In the process, they tap into a wealth of new opportunities. But they also heighten the level of risk in their supply chains. Janet Suleski, research director with AMR Research, discusses the hidden costs of global retail supply chains, including delays in time to market, disruptions caused by natural disasters, product loss and rising energy costs. To minimize the impact of those risks, retailers need to do a better job of sharing customer information with various partners in the supply chain, all the way back to the product-design stage. Success means gaining a better understanding of who the customer is, and what he or she really wants. [Run Time (Min): 14:56]
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