Will the latest evolution of artificial intelligence create a fount of information — or misinformation? 

Generative AI has the ability to create an astonishing range of creative content, much of it indistinguishable from that made by humans. So what are the implications of modern-day AI on messaging, marketing and the information that we consume daily? Are we entering an era when we can’t tell whether that output can be trusted? With the coming of AI-generated deep fakes, are we coming to a point where we can no longer agree on any shared notion of truth? (For that matter, are we there now?) On this episode, we explore the impact of AI on the media, with the help of Mark DiMassimo, founder and creative chief of DiGo, a self-described “positive behavior-change agency.” We’ll learn how AI is shaping the everyday reality of citizens and consumers for better or worse — and whether it threatens to make misinformation king. Hosted by Bob Bowman, Editor-in-Chief of SupplyChainBrain. 

Show notes:

Mark DiMassimo speaks about AI in advertising.