DSW Inc., a specialty footwear retailer, has implemented Sterling Order Management as the order fulfillment foundation for its new DSW.com site.

"At DSW, we understand that the future of retailing is delivering on a cross-channel vision that will enable customers to have a superior shopping experience with our brand no matter which channel they choose," says Jon Ricker, chief information officer at DSW Inc.

Sterling Order Management orchestrates the enterprise order management process, providing a contextual, unified view of the order. The developer, Sterling Commerce, says that the view not only improves efficiencies throughout the order lifecycle by ensuring the right information is accessible and actionable for those who need it, but it also captures exceptions by leveraging a proactive events management and alert notification modeler to ensure customer orders are complete, accurate and timely.

"DSW is a great example of how traditional brick-and-mortar retailers can innovate with cross-channel as a way to differentiate themselves in the market," says Jim Bengier, global retail industry executive at Sterling Commerce.

Order Management is part of the Sterling Selling And Fulfillment Suite, a suite of cross-channel applications designed to enable seamless execution of order offer/capture/management processes across multiple channels and facilitate all aspects of fulfillment, including transportation management, warehouse management, and holistic supply chain visibility.

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