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Chinese fast fashion retailer Shein is looking to increase its presence in India, with reported plans to increase the number of suppliers it has in the country from 150 to 1,000 within the next year.
According to Reuters, Shein's partner in India, Reliance Retail, has already contracted 150 garment manufacturers, and is in talks with 400 more. Although the current brand licensing deal between Shein and Reliance is limited to distribution in India, the hope is to sell products manufactured in India on Shein's websites in the U.S. and U.K. within six to 12 months, before eventually expanding to other countries. Sources also tell Reuters that Reliance and Shein began discussions on expanding manufacturing in India before the U.S. started imposing tariffs against China.
Shein relaunched in India in February following a five-year ban, which had stemmed from concerns that China's government was stealing user data from the retailer's app. As part of that relaunch, Reliance was given full control over Shein's operations and data in India, with Shein functioning strictly as a technology partner. All clothing sold on the fast fashion retailer's platform in India is sourced and produced domestically, and is shipped to customers in the country without delivery fees.
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