• Advertise
  • Contact Us
  • Supplier Directory
  • SCB YouTube
  • About Us
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Parcel & Express
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Robotics
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Customer Relationship Management
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • Green Energy
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • Sourcing/Procurement/SRM
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Management & Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Warehouse Automation
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • WHITEPAPERS
  • VIDEOS
Home » Watch: The Data Quality Trap

Watch: The Data Quality Trap

June 25, 2025
Russell W. Goodman, SupplyChainBrain

Anand Medepalli, chief product officer at Shippeo, details how supply chains can be made "anti-fragile." 

Defining his terminology, Medepalli says anti-fragility is the notion that resilience is no longer enough in supply chain. Gone are the days when there were a handful of supply chain disruptions, he says. “Now, they're faced with thousands of disruptions each day, and that's not an exaggeration.”

Likening the supply chain to the human body that is “resilient” because of a flu shot, he asks, “Wouldn’t it be great if your body's DNA evolves so that you don't have to take another shot? That's being anti-fragile. Therefore, what we want supply chains to do is to not only learn how to deal with a disruption at a time, but have the ability to deal with any disruption that is coming their way.”

Complete visibility in the supply chain is mandatory. It leads to having high-quality data in hand. Engaging that in a smart way is how to achieve anti-fragility, he says.

“It all starts with data, and that's the reason why focusing on that as a primary requirement is supremely important,” Medepalli says. “Get the right data quality, and everything else starts to fall into place. Wrong or inaccurate data is a trap.”

Of course, every plan begins to fall apart the moment you publish it, he says. “When you put a plan together, you have to have alternatives, scenario planning and capabilities.” Practicing different scenarios illustrating what can go wrong, say, with shipments, can pinpoint network weaknesses or areas likely to fail if disruption occurs.

Turning to artificial intelligence, he says AI is good at communication and has a positive supply chain role to play. “Remember, supply chain is one of those systems where an incredible amount of trust is placed in everyone. AI has the ability to be the communication center.”

RELATED CONTENT

RELATED VIDEOS

Artificial Intelligence Supply Chain Security & Risk Mgmt
  • Related Articles

    marcus evans to Host the Data Quality, Analytics & Reporting for Financial Institutions Conference, January 25-26, 2017 in New York, NY.

    Watch: Fixing the Data Gaps in the Cold Chain

    Watch: The State of Data Maturity in Supply Chain and Logistics

Russell W. Goodman, SupplyChainBrain

Watch: It's Time to Rethink Visibility and Compliance

More from this author

Subscribe to our Daily Newsletter!

Timely, incisive articles delivered directly to your inbox.

Featured Product

Popular Stories

  • GIST-webinar-DecisionPoint.png

    From Fragmented Tools to Unified Workflows: How to Transform Field Operations

  • A LARGE AIRCRAFT BEARING THE LUFTHANSA LOG FLIES ABOVE FLUFFLY CLOUDS

    787-9 Dreamliner’s Nose Collapses on Runway

    Air Cargo
  • Close-up hands of unrecognizable man holding and using smartphone standing on city street.

    Five Supply Chain Security Risks Hiding Inside Your Mobile Apps

    Supply Chain Visibility
  • A MAP SHOWING KHARG ISLAND AND THE COAST OF IRAN

    First Oil Supertanker Moors at Kharg Island in Almost a Month

    Global Gateways
  • AN ARCHED STONE BUILDING FACES A CONCRETE AND GLASS SKYSCRAPER ACROSS A VERY NARROW STREET

    NY Fed: War-Stricken Supply Chain Woes Mean More Inflation

    Global Supply Chain Management

Digital Edition

2026 esg cover main scb q2 2026 cover

SupplyChainBrain 2026 ESG Guide: ESG — The Supply Chain’s Biggest Secret

VIEW THE LATEST ISSUE

Case Studies

  • Recycled Tagging Fasteners: Small Changes Make a Big Impact

  • A GRAPHIC SHOWING MULTIPLE FORMS OF SHIPPING, WITH A HUMAN STANDING AT THE CENTER, TOUCHING A SYMBOLIC MAP OF THE WORLD

    Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

  • A GRAPHIC OF INTERLACING HONEYCOMBED ELEMENTS REPRESENTING GLOBAL BUSINESS TRANSACTIONS

    Moving Robots Site-to-Site

  • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

  • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

Visit Our Sponsors

4flow Arkieva Blue Yonder
Carton Cloud CoEnterprise Dassault
Duravant E2Open General Logistics Systems
Hy-Tek iGPS Korber
Lyngsoe Procurability Quinyx
SAP Sikick Systech
S&P Global Mobility TADA TransImpact
US Bank Werner Enterprises WSI
  • More From SCB
    • Featured Content
    • Video Library
    • Think Tank Blog
    • SupplyChainBrain Podcast
    • Whitepapers
    • On-Demand Webinars
    • Upcoming Webinars
  • Digital Offerings
    • Digital Issue
    • Subscribe
    • Manage Email Preferences
    • Newsletters
  • Resources
    • Events Calendar
    • 2026 Event Coverage
    • SCB's Great Supply Chain Partners
    • Supplier Directory
    • Case Study Showcase
    • Supply Chain Innovation Awards
    • 100 Great Partners Form
  • SCB Corporate
    • Advertise on SCB.COM
    • About Us
    • Privacy Policy
    • Contact Us
    • Data Sharing Opt-Out

All content copyright ©2026 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

Design, CMS, Hosting & Web Development :: ePublishing