• Advertise
  • Contact Us
  • Supplier Directory
  • SCB YouTube
  • About Us
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Parcel & Express
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Robotics
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Customer Relationship Management
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • Green Energy
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • Sourcing/Procurement/SRM
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Management & Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Warehouse Automation
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • WHITEPAPERS
  • VIDEOS
Home » Daimler Truck Warns of Low U.S. Orders Due to Trade Policy Turmoil

Daimler Truck Warns of Low U.S. Orders Due to Trade Policy Turmoil

TWO TRUCK UNITS FACE EACH OTHER ON A FLATBED

Haulage trucks loaded onto a train outside the Daimler AG truck factory in Woerth, Germany. Photographer: Alex Kraus/Bloomberg

July 10, 2025
Bloomberg

Daimler Truck Holding AG expects U.S. orders to remain at “extremely” low levels until uncertainty over President Donald Trump’s trade policies subsides and freight volumes begin to recover.

Chief financial officer Eva Scherer said logistics companies have cut back on truck purchases amid a drop in shipments of tariff-hit goods such as steel and aluminum. U.S. imports have fallen sharply since the introduction of the tariffs, according to the Bureau of Economic Analysis. 

“We’re in a situation where it’s very difficult to predict from a CFO perspective,” Scherer told Bloomberg News. “Scenario planning is more important than ever.”

The comments underscore the industry’s struggle in the U.S. as trade disruptions delay investment in new fleets. Daimler Truck’s North America business posted a 20% sales decline in the second quarter.

DAIMLER TRUCK SALES JULY 25 BLOOMBERG.png

Scherer said China’s curbs on rare earth exports posed logistical challenges, though Daimler Truck avoided disruptions by stockpiling key components in advance.

Meanwhile, the company’s push to sell zero-emission vehicles in North America has lost momentum due to flagging customer demand and a lack of charging infrastructure.

“We cannot force our customers to buy battery electric vehicles they can’t charge or run economically,” Scherer said, adding diesel trucks will remain the core offering in the region through 2030.

    RELATED CONTENT

    RELATED VIDEOS

    LTL/Truckload Services Automotive Industrial Manufacturing Retail
    • Related Articles

      Toyota, Daimler Truck Forging New Venture to Bolster Margins

      Daimler Truck Said to Seek Partner for Self-Driving Unit Torc

      Daimler Truck Shrugs Off Supply Chain Issues With Rising Sales

    • Related Directories

      Tecsys, Inc.

    Bloomberg

    U.S. Decides Against Renewing USMCA, Shifting to Rolling Talks

    More from this author

    Subscribe to our Daily Newsletter!

    Timely, incisive articles delivered directly to your inbox.

    Featured Product

    Popular Stories

    • 005_veteran_winemaker_gallo_embarks_on_an_ai_journey_v2-(540p).jpg

      Watch: Veteran Winemaker Gallo Embarks on an AI Journey

      Artificial Intelligence
    • SCB_Q326_Made4Net_Top5_THUMB.jpg

      Five Costly WMS Selection Mistakes Warehouse Leaders Keep Making

      Logistics
    • A UNIFORMED OFFICER STANDS NEAR A HIGHWAY WITH TRUCKS ON IT

      U.S. Customs Ramps Up AI Investment in Push to Sharpen Enforcement

      Artificial Intelligence
    • A MAP OF THE STRAIT OF HORMUZ SHOWING DOZENS OF BLUE DOTS DISTRIBUTED THROUGHOUT THE WATERWAY

      Traffic Flows Through Hormuz Despite Shock Ship Attack

      Global Gateways
    • On Demand Webinar 4flow Thu Jun 25 2026.png

      How Mars uses 4flow's AI platform for Logistics optimization

      Webinars

    Digital Edition

    2026 esg cover main scb q2 2026 cover

    SupplyChainBrain 2026 ESG Guide: ESG — The Supply Chain’s Biggest Secret

    VIEW THE LATEST ISSUE

    Case Studies

    • Recycled Tagging Fasteners: Small Changes Make a Big Impact

    • A GRAPHIC SHOWING MULTIPLE FORMS OF SHIPPING, WITH A HUMAN STANDING AT THE CENTER, TOUCHING A SYMBOLIC MAP OF THE WORLD

      Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

    • A GRAPHIC OF INTERLACING HONEYCOMBED ELEMENTS REPRESENTING GLOBAL BUSINESS TRANSACTIONS

      Moving Robots Site-to-Site

    • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

    • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

    Visit Our Sponsors

    4flow Arkieva Blue Yonder
    Carton Cloud CoEnterprise Dassault
    Duravant E2Open EPG
    General Logistics Systems GEP Hy-Tek
    iGPS Korber Lyngsoe
    Procurability Quinyx SAP
    Sikick Staples Systech
    S&P Global Mobility TADA Tive
    TransImpact US Bank Werner Enterprises
    WSI
    • More From SCB
      • Featured Content
      • Video Library
      • Think Tank Blog
      • SupplyChainBrain Podcast
      • Whitepapers
      • On-Demand Webinars
      • Upcoming Webinars
    • Digital Offerings
      • Digital Issue
      • Subscribe
      • Manage Email Preferences
      • Newsletters
    • Resources
      • Events Calendar
      • 2026 Event Coverage
      • SCB's Great Supply Chain Partners
      • Supplier Directory
      • Case Study Showcase
      • Supply Chain Innovation Awards
      • 100 Great Partners Form
    • SCB Corporate
      • Advertise on SCB.COM
      • About Us
      • Privacy Policy
      • Contact Us
      • Data Sharing Opt-Out

    All content copyright ©2026 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

    Design, CMS, Hosting & Web Development :: ePublishing