Geotab Inc., truck fleet management software provider, has announced a research investment of up to $223,000 to support a doctoral project at Georgia Tech. The funding will enable PhD students to work alongside Geotab staff, tackling real-world challenges in understanding traffic patterns and improving road safety, by leveraging Geotab’s data-handling and AI capabilities.

The project, "Assessing the Potential of Geotab’s Altitude Data for Urban Freight and Mobility Insights," is being led by Dr. Sofia Perez-Guzman and Dr. Benoit Montreuil, and will focus on analyzing traffic patterns in the Atlanta area and evaluating how Altitude by Geotab can validate traffic congestion models. PhD candidates have already begun embedded researcher roles at Geotab this summer, integrating directly with internal teams. 

“We are driven by innovative research,” said Neil Cawse, Founder and CEO of Geotab, in a September 10 statement. “Georgia Tech is a key community partner that is helping us improve a real-world problem — traffic congestion — by embedding researchers on our teams where they can learn and contribute alongside one another.”

“We’re excited about this collaboration to drive innovation in mobility systems,” said Pinar Keskinocak, Chair of the H. Milton Stewart School of Industrial and Systems Engineering at Georgia Tech. 

Geotab is also actively engaged with Georgia Tech through its annual Engineering Capstone Design competition and the Supply Chain and Logistics Institute Industrial Advisory Board.