Amazon is reportedly looking to use robots to replace as many as 600,000 jobs in the company's warehouses, as part of a larger goal to automate 75% of its fulfillment operations.

According to internal strategy documents reviewed by The New York Times, Amazon has already started drafting a strategy to manage any potential fallout in communities that would lose jobs to automated technology, including plans to project an image of the company as a "good corporate citizen" through events like parades and toy drives. The documents also spoke of avoiding terms such as "robots," "automation" and "artificial intelligence," in favor of "advanced technology" and "cobot," with the latter implying partial roles for human workers.

In a statement to The Times, an Amazon spokesperson said that the documents represented the views of one group inside the company, and were not indicative of its larger hiring strategies. The company further asserted that its plans for community outreach are not related to automation, and that it is still looking to hire 250,000 people for the upcoming holiday season. 

As of June 30, three-quarters of Amazon's global deliveries were assisted by robotics in some way. The company deployed its one millionth robot in early-July, and could soon see its robotic fleet outnumber its 1.56-million-person workforce, 740,000 of whom work in warehouses. Amazon CEO Andy Jassey also acknowledged in a June 2025 memo to employees that the adoption of AI tools will likely lead to a reduction in the company's workforce over the next few years.