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Home » BMW Invests in EV Production in U.S. Despite Falling Demand

BMW Invests in EV Production in U.S. Despite Falling Demand

A BMW logo on the front of a car
Photo: vesilvio, iStock
July 2, 2026
SupplyChainBrain

BMW plans to build electric vehicles in Spartanburg, South Carolina, while other carmakers are stepping back from making EVs in the U.S.

The New York Times reports that the iX5, a midsize electric sport utility vehicle, which BMW unveiled on June 30, will be the first new electric vehicle to roll off the assembly line at the German automaker’s factory by the end of the year. The company says that by 2030, it plans to produce at least six electric models at the plant, its largest outside Germany.

Weak sales in the U.S., combined with a walk-back by the Trump administration of emissions controls, subsidies and other legislation that favored EVs, have seen other automakers delay or cancel EV production, leading to multibillion-dollar losses. 

BMW exports about half of the vehicles it makes in Spartanburg, mostly sport utility vehicles such as the X5. The Times says exports allow BMW to benefit from strong demand for EVs in Europe, where they account for 20% of new vehicle sales, compared to only 6%, and falling, in the U.S. 

BMW warned in June that its profit for the year will fail to meet earlier estimates, mostly due to declining sales in China and the war in Iran, which has made some materials more expensive.

The iX5, an electric version of the popular X5 series of vehicles, will also be available in gasoline, diesel and plug-in hybrid versions. BMW will produce all the variants on the same assembly line in Spartanburg, allowing it to adjust production according to demand.

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