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While most believe that knowledge is indeed power and that knowing where one stands at any given moment is valuable information, not all companies are eagerly queuing to buy into business intelligence.
"We are increasingly finding that those companies that are putting BI solutions in place for general reporting are coming under increasing scrutiny," William Copacino, president and chief executive officer of Oco, says. That's because building a large data warehouse for the sake of getting all a company's data together in one place is a cost proposition.
"Driving analytics that will increase revenue, reduce cost, improve customer satisfaction or improve operational performance is a different story," said Copacino. "Companies are under pressure today to drive the bottom line. The closer a BI solution is to driving the bottom line this year, the better its chances are of getting approved."
Source: CRM Buyer
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