Consider two divergent takes on the business case for Web 2.0. Idea #1: Profitable innovations lie dormant because manufacturers don't use the right capture methods, including blogs and social networks. Idea #2: Blogs and social networks are just megaphones for attention-starved hacks.
Somewhere between idea #1 (the "wisdom of the crowd" model) and idea #2 (the "opinionated hordes" theory), manufacturing leaders must decide how they see their employees. Is the next great idea for a hot-selling product, for instance, frozen somewhere in the amber of your workforce?
Source: Managing Automation