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The business intelligence space has been on a mission for several years. The goal: to simplify the way these applications work for the end-user. Several years ago, one practically needed a Ph.D. to be able to eke out usable data. Today, most line of business users can get the same results. With the right tools, users can easily access the enterprise application data that reside in BI vendors' platforms.
Source: CRM Buyer
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