Easton-Bell Sports, a leading designer, developer and marketer of branded athletic equipment and accessories, needed to reduce the cost of its ocean transportation. The company had been formed by a recent merger of three separate companies, which were individually managing their global transportation operations. Each of the three separate business units had very different shipping processes, policies, constraints, etc. For example, each unit shipped different types of commodities and each used multiple steamship lines with established carrier relationships.

To effectively reduce ocean transportation costs, Easton-Bell Sports embarked on a center-led strategy to merge its ocean shipping operations from the three business units. By doing so, Easton-Bell Sports could consolidate its global ocean freight spend across all three business units to leverage better rates from carriers, rationalize the number of carriers servicing its network and ensure capacity needs were met, and increase internal execution efficiency.

With only a small team to manage the process and a short period of time to do so, Easton-Bell Sports needed a solution that could collect and analyze ocean carrier proposals alongside the business rules and preferences of its various stakeholders. Easton-Bell turned to the CombineNet's Ocean Sourcing Solution, an optimized sourcing solution that puts the entire global ocean freight sourcing process in the hands of shippers and sourcing teams.

Delivered on top of CombineNet's Advanced Sourcing Application Platform (ASAP), the Ocean Sourcing Solution provides unique Expressive Bidding®, Optimized Scenario Analysis and easy to use event management capabilities that enabled Easton-Bell Sports to exceed their target rate goal by 6% in an incredibly short four week time period.

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