The business analytics market grew by 10 percent in 2008 with Oracle having the largest share in terms of revenue, according to market research firm IDC. Over the next five years, sales are expected to continue to rise at a compound annual growth rate of 7.2 percent.
From 2009 through 2013, business analytics sales will be driven by corporations' need for decision support to assist in cost cutting, customer acquisition and retention, and compliance processes, according to a recent report co-authored by analysts DanVesset, Mary Wardley and Brian McDonough.
In 2008, Oracle led the overall market, followed in order by SAP, IBM, SAS and Microsoft, the report said. Rounding out the top 10 were Teradata, Fair Isaac, Informatica, Infor and MicroStrategy, respectively.
IDC divides the business analytics software market into four primary segments: analytic applications, business intelligence tools, data warehousing platform software and spatial information analytics tools.
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