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What company wouldn't want the endorsement of Oprah Winfrey? You get your cupcakes, book or moisturizer talked up on her TV show or, even better, get chosen as a "Favorite Thing." When she endorses a company's product, the marketing team whoops and the supply chain team grimaces. History shows that if you're going to get the "Oprah Effect," you better be ready to deliver the goods.
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