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Ever-growing complexity and volatility are the unfortunate hallmarks of the modern-day consumer packaged goods (CPG) supply chain. How can retailers cope? Read more.
Do modern-day retail customer-loyalty programs really make for loyal customers? The loyalty program is a tried and true maneuver to keep shoppers from straying to rival retailers. In its original manifestation, though, it was largely a means of mining information about customers, who were otherwise anonymous in the brick-and-mortar world. Read More
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