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Home » When Parents, Subsidiaries Collide, What Happens to Their Supply Chains?

When Parents, Subsidiaries Collide, What Happens to Their Supply Chains?

October 1, 2009
Wharton Business School

There are times when global companies with bulging product portfolios have to face an unexpected enemy: themselves. A case in point: the recent discovery of Coca-Cola being sold in Spain without the blessing of the U.S. soft drink giant's local subsidiary, which saw its market invaded by a product that is essentially the same but competing head-on with a lower price. What impact does this "cannibalization" have on the supply chain of the local firm?

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Business Strategy Alignment Global Supply Chain Management Regulation & Compliance SC Security & Risk Mgmt Food & Beverage Europe
KEYWORDS Business Strategy Alignment Europe Food and Beverage Global Supply Chain Management Regulation & Compliance SC Security & Risk Mgmt
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