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Home » Case Study Showcase » Baker Maid Products simplifies EDI Processes with DiIntegrator from DiCentral

Baker Maid Products simplifies EDI Processes with DiIntegrator from DiCentral

July 1, 2009
DiCentral Corporation

Baker Maid Products Inc. has been baking award-winning, innovative cakes, cookies and confections for over 40 years. Started as a family business in New Orleans, LA, the multi-line baked goods company serves its products through many high end department stores including Bloomingdales, Neiman Marcus, and Lord & Taylor.  Utilizing multiple EDI systems from different providers was creating bottlenecks in Baker Maid's processes. They lacked consistent customer support and value-added knowledge by the outsourced provider. There was a desperate need to do things faster while simultaneously simplifying processes and eliminating errors. "We needed speed, simplicity, and customer support," said Nancy Sorensen of Baker Maid Products.  One of the previous EDI provider solutions was a classic service bureau model. The provider completed all the EDI processes for Baker Maid. The nightmare of all EDI nightmares hit when Macy's sent a large order. Click here for more.

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