We're hardly into the new year and new decade and master data management, or MDM, has come to the fore. Will 2010 be the year in which MDM beats back the negative rap it has in some IT circles for being difficult, expensive and slow to deliver?

MDM is rising in importance because organizations are indeed under pressure to improve their ability to access, analyze and manage information. If you are going to be a data-driven organization, you need a steady supply of good data. Plus, overlaying the business reasons for making improvements to information management are toughening regulations and policies for data privacy, security and reporting. To participate in collaborative systems such as healthcare information exchanges and similar entities specialized for other industries, organizations need to meet these requirements and manage data well -- not to mention more efficiently using software automation to keep the cost of doing so from skyrocketing.

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