As we all embrace the new ease of use of e-commerce and consume "Everything as a Service," that concept becomes pretty self-evident. However, this change could have profound implications. Individual employees and managers will shop online for applications that solve business needs.
They will apply their consumption habits learned at home from Netflix, Amazon, Tripit and "World of Warcraft" to the process of buying project management software, CRM, ERP, and other classical enterprise software applications. The entrepreneurs and nimble existing players who cater to those new buying expectations and channels will win big in the next decade.
This is akin to the technology market's evolution from mainframes to minicomputers to desktop PCs nearly two decades ago. Employees who trained themselves on their PCs at home brought that expertise -- and in some cases, those machines -- into the work environment and changed the computing landscape.
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