The Enterprise Marketing Management Strategy Guide is designed to help you begin the process of building an Enterprise Marketing Management technology road map for your organization. Marketing process optimization technologies are emerging everywhere. This workbook will help you understand:
• How to prepare for tomorrow's consumer
• What EMM is
• Why you should build an EMM strategy now
• What actions to take this year
• How to build an ROI case
• How to make a case to include EMM in your budget
Finally, corporate marketers often incorrectly think of marketing technology in one big bundle. As you utilize this guide, it is very important to understand the difference between platform technology and tactical technology.
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