Con-way Multimodal, a division of Con-way Inc., has launched Con-way TweetLoad, a tool to help carriers find freight loads by leveraging Twitter, the popular and convenient social media platform. Starting immediately, carriers can now easily access available loads from Con-way Multimodal by following TweetLoad on Twitter at www.twitter.com/ConwayTweetLoad. Carriers following @ConwayTweetLoad can quickly see the latest available shipments, along with links to further information on the Con-way Multimodal link board where the carriers can place bids on available loads daily.

"With this novel use of Twitter, Con-way Multimodal is leading the industry in maximizing the best features of new technology to improve their processes," says Bill Graves, president, American Trucking Associations (ATA). "This is a great example of how innovative transportation companies can make it easier for carriers to do business with them, which will be a benefit to our industry overall."

A YouTube demonstration of TweetLoad is available at http://www.youtube.com/watch?v=0zL7h7kTU1M.

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