Meet the new shopper.  Underneath the keys of the keyboard, they are shopping in a new way.  They could be beside you on the train tonight, it could be your teenager behind the closed door, or your spouse smiling as she clicks on the accept button for the PERFECT holiday gift.  Each is unleashing the power of the social network.

The digital consumer is shopping with friends, sharing recommendations, and actively engaging in dialogue with brand owners on how they want to be served.  But, can you listen?  Can you serve the new shopper?  Or are you so busy YELLING your brand message, that you will miss this opportunity to listen, engage and serve the consumer in new ways?  With the rise of social commerce, you have new opportunities to anticipate, personalize and energize the shopping experience, but convention is the biggest barrier.

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