Copy  Food safety is in the news, on the Web, and a frequent point of conversation. Scares and recalls are not uncommon. For the food processor, a well-publicized incident can mean major damage to its brand and its revenue-and maybe the end of the company. The greater a food company's risk, the greater the need for a proactive food safety strategy. Food safety strategy can be summarized with "the four Ps" -- prevention, preparation, proof and proactive response.

When it comes to food safety, not all products are equal. Some products are inherently at greater risk than others. The other factor is how the product is processed. The risk correlates with the need for a proactive strategy to prevent an incident: the greater the risk, the greater the need for a proactive strategy.

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