Members of the Auto-ID Lab at Cambridge, in the United Kingdom, have formed a company called RedBite Solutions, which has developed track-and-trace software designed to be highly configurable and easy to deploy in conjunction with radio frequency identification or other automatic-identification technologies.

"We tried to understand why the RFID adoption rate was slower than expected despite hardware costs coming down and performance improving," says Alex Wong, a former associate director of the lab, and currently RedBite's CEO.  "We concluded that it was due to complex software integration and other [customized] software components that were too expensive to develop. We decided, therefore, to create a track-and-trace platform that would make RFID deployments easier and less expensive in total-cost terms for users - one that could be customized depending on what you are tracking, without the need for additional custom coding."

Wong says the software has the ability to manage RFID readers, determine the location of an object fitted with an RFID tag and incorporate business logic necessary to turn RFID data into actionable information.

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