For all the dramatic advances in technology, the fundamentals of commercial transportation have remained constant for centuries: the shipper books a load, and the driver delivers it. But the next few years could see a radical transformation in the way that event takes place.

Back in 2015, Microsoft veteran Benzi Ronen boasted that Farmigo, his online farmer’s market, was going to help kill off supermarkets. People would soon use their mobile phones to order non-perishables like toothpaste and toilet paper from Amazon and buy their humanely raised lamb chops and locally foraged ramps from Farmigo.