FreshDirect has figured out an important trick: how to make money delivering groceries.

If you’re not crazy about the thought of robots taking all the jobs, then you should hold an Elon Musk-level of obsessive adoration for Danish roboticist Esben Østergaard. The co-founder and CTO of Universal Robots was the driving force behind the development of collaborative robots, or cobots.

There’s something irresistible about a clash of titans. The fate of the world hung in the balance during the Cold War standoff between the U.S. and the U.S.S.R. Coke vs. Pepsi once mattered mightily. Ali-Foreman defined a pugilistic era. And then there’s the celebrity spat pitting Taylor Swift against Kanye West. (Look what he made her do.)

Brick-and-mortar retailers that have seen their businesses upended, and some literally destroyed, by the rise of e-commerce finally had a moment of vindication last week: The U.S. Supreme Court, in a landmark 5-4 ruling, basically gives states the green light to have online retailers collect sales tax just like any local retailer.

Amazon.com Inc. has long used robots to help humans move merchandise around its warehouses. Now automation is transforming Amazon’s white-collar workforce, too.