Collaborative Planning, Forecasting and Replenishment may have been born in the U.S.A, but it took a German grocery supplier doing business in Spain to demonstrate true collaboration among trading partners.

Webvan Corp., with the help of its technology partners, has broken the code on guaranteed, self-scheduled home delivery. Here's how it gets the goods delivered within a promised 30-minute window and where it plans to take that achievement.

Beginning in 1996, the household products manufacturer decided to replace its centralized distribution pattern with an approach that relied on regional distribution centers across the country. Mark VII was named to help connect the links in the network through intermodal shipments.