Even the best companies forget that their supply chains are only as strong as the transportation system that supports them. Unfortunately, capacity constraints, high costs and other problems portend serious transportation problems. The answer is having the right transportation executive on staff who understands the legal and operational challenges ahead.

Application vendors and logistics providers are finally getting the message: Manufacturers and retailers want vertical solutions that focus tightly on their industry challenges.

With capacity tightening, the pendulum has swung in carriers' direction. But there are still ways in which shippers can cut costs and assert control over transportation.

Greater attention and respect come to returns management as companies learn to exploit its potential for saving money and generating a positive customer experience.

The need for vigilance against global terrorism and unauthorized technology transfer combines with the search for new supply-chain efficiencies. • Fifth in the Best Practices series.