More than 40 stores throughout Norway are using a new radio frequency identification system provided by Norwegian systems integrator Front Systems to manage inventory data automatically, at an affordable price.

Traditional retailers generate and capture a deluge of data - most notably, customer transaction histories that can reveal detailed product affinities and promotional and marketing response rates. Now the emergence of big data and advanced analytical tools and techniques can connect data with a larger context. Big data can explain the who, what, when, where, why, and how of retailing.