While e-commerce sales have been growing, year-to-year declines in conversion and add-to-cart rates are continuing. Retailers need to pay greater attention to personalization and relevant product recommendations to combat these declines and ensure that they remain successful.

Less than half of retailers currently offer order fulfillment solutions like in-store pickup or ship-from-store to consumers, but 2015 provides a chance to improve their business operations and invest in technologies that will improve the bottom line and create unforgettable customer shopping experiences in all channels. Shopatron, a provider of cloud-based distributed order management solutions, says retailers must view 2015 as the year when omnichannel commitment becomes the priority.