Many retailers are likely familiar with and perhaps even own a Staples Easy Button. They may have even tapped the tchotchke a time or two, prompting the bright red plastic button to cheerfully chirp the office supply retailer's tagline, "That was easy!" But calling out the retailer's tagline was the extent of the Easy Button's capabilities. Until now.
Staples Advantage, the business-to-business division of office supplies retail and wholesale giant Staples Inc., has relaunched StaplesAdvantage.com to make it more accessible and useful to large and mid-sized businesses.
In a report projecting $780bn in United States B2B e-commerce sales this year and $1.132tr by 2020, Forrester Research encourages companies to get to work now on a digital strategy for dealing with customers.
Its name suggests a narrow focus on office supplies, but United Stationers Inc. is far more than a wholesale distributor of copy paper, notebooks, pens and staplers. The $5bn-plus company also supplies janitorial and breakroom supplies, provides industrial equipment to the welding, oil field and building construction industries, and has a major - and increasing - focus on helping thousands of resellers sell online to their business end-customers.