The development of new, disruptive and innovative technologies is one thing. Commercializing them and getting them flying off the shelves is another. In the current supersaturated market of innovations, from wearable technology to big data, the role of the technology evangelist can make all the difference to the business of a technology provider. But individual organizations can, and should, have such an evangelist too. Yet there can be a darker side.

As global trade management software has improved visibility to international shipments, companies have been able to enhance performance measures, moving from departmental indicators to broader metrics that drive coordination between departments, says Stephanie Miles, senior vice president of commercial services at Amber Road.