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Home » Getting the Most from Your Online Customer Surveys? Do You Even Have Such Surveys?

Getting the Most from Your Online Customer Surveys? Do You Even Have Such Surveys?

July 17, 2013
CRM Buyer

"A week after a customer makes a purchase on the Spreadshirt platform, we follow up with a customer review survey," Lasky says.

That's how the company learned that its customers usually had clear expectations about shipping times -- and, perhaps more importantly, that those expectations did not always match up with reality.

"In response to this, we were able to more effectively communicate reasonable expectations to our customers and provide more shipping options," Lasky said.

There. Problem solved.

Would that all companies could glean such valuable customer data from their surveys.

Read Full Article


Keywords: customer satisfaction, customer service levels, value chain IT, supply chain management IT, supply chain solutions, retail customer tracking

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Logistics Outsourcing Technology Business Strategy Alignment Global Supply Chain Management SC Security & Risk Mgmt Consumer Packaged Goods Retail
KEYWORDS Business Strategy Alignment consumer packaged goods CRM Buyer customer satisfaction customer service levels Global Supply Chain Management Logistics Outsourcing Retail retail customer tracking SC Security & Risk Mgmt Supply Chain Analysis & Consulting supply chain management IT Supply Chain Management: Retail supply chain solutions Technology value chain IT
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