Supply chains are driving fundamental and transformational changes in today's organizations. More than that, supply chains challenge the very mental models and core processes that guide most of what people do at work. They challenge the prevailing organization paradigm, requiring significantly more focus on customers, horizontal relationships, integrative thinking, and dynamic and continuous adaptation. These values are difficult to consistently reinforce and support in siloed structures and can't be changed by sophisticated technology alone. Thus, all the promise of supply chain transformation hits an inevitable brick wall!