Natalia Andreyeva, vice president of market strategy for North America with 4flow, talks about the gaps that occur between supply chain ambition and execution.
The next phase of supply chain management will be defined by how effectively companies can ensure that product identity remains accurate, aligned and executable across their network.
With active caching, inventory updates complete more quickly and efficiently, so that they can accurately reflect availability across locations in real time.
Roughly 70% of consumers say that frustrating packaging makes them think less of a brand, while 35% say that fixing bad packaging would make them buy from a brand more often.