Information technology providers who market to the federal government got some holiday cheer as the U.S. Congress and the White House approved legislation to improve the way the government acquires IT equipment and services. The reforms are significant and welcome, and no doubt will facilitate the marketing of IT to federal agencies.
Penske Logistics has filed a petition seeking to have the United States Supreme Court review the Ninth Circuit Court of Appeals decision in the matter of Dilts et al. v. Penske Logistics LLC and Penske Truck Leasing Co., L.P.
Toyota has rocked the auto industry by announcing that it is opening to the public 5,680 of its patents related to fuel cell technology for royalty-free use.
Will a strong system for protecting the privacy rights of computer and device users be in place 10 years from now? A sampling of technology experts says probably not. In a new survey by the Pew Research Center, more than half the 2,511 people polled said there will not be a "secure, popularly accepted, and trusted privacy-rights infrastructure" established by 2025.
For years, marketers have had two goals. They wanted to truly be able to engage with customers uniquely, based on both their interests and their value to the retail brand. They have also wanted to manage that conversation across every digital marketing channel, unifying email, web/mobile sites, display ad, and social efforts. While widely viewed as two separate goals, they were innately connected – how can you have cross-channel marketing without knowing who, specifically, you are communicating with? 2015 is the year when the promise of cross-channel marketing nirvana is fulfilled, finally.
It just might be time to book that vacation in Paris you've been thinking about. That is one practical conclusion to draw from a remarkable set of shifts in global currencies that started in the second half of last year and has continued in the early trading days of 2015. The seemingly inexorable rise of the dollar versus the euro and most other currencies has broad implications for the global economy this year and beyond.
President Barack Obama's administration will spend 2015 taking on energy controversies from fracking to smog, from interstate air pollution to coal-burning power plants - and in December, his negotiators will head to Paris to try to reach a global agreement on climate change. In between all that, he just might make a decision on the Keystone XL pipeline.
The UK construction sector expanded at its slowest pace for 17 months in December against a background of concerns around supply chain pressures and skills shortages, according to a survey of buyers.
Cost remains the top driver of sustainability management initiatives, followed by regulations and investor/stakeholder pressure, according to Ecova's second annual survey, 2015 Energy and Sustainability Predictions: Findings from Leading Professionals.