With $12bn in brand revenue, Ralph Lauren was facing the challenge of coping with rapid growth, both at the wholesale and retail levels. Complicating matters were the apparel leader's broadly diverse customer base, geographic coverage and product array.
Polo Ralph Lauren is good at a lot of things, but it's international airfreight operations were clearly out of style: inefficient and costly. A transportation management solutions provider gave the fashion retailer a complete makeover.
The latest supply-chain news, analysis, trends and tools for executives in the apparel industry — which consists of companies that manufacture clothing, accessories and footwear. Learn how apparel companies and their suppliers around the world are managing the flow of products across all channels of the enterprise. Experts sound off on forecasting and demand planning, supply-chain visibility, logistics outsourcing, inventory optimization, transportation management, warehouse management, supply-chain security, corporate social responsibility and more.
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