Labor shortages coupled with an increasingly competitive landscape are driving the need for service innovation and enhanced shipper and 3PL provider relationships, according to the 20th Annual Third Party (3PL) Logistics Study from Capgemini Consulting, Penn State University, Penske Logistics and Korn/Ferry International.

Omnichannel retailing, which provides customers with a consistent research, shopping, purchasing and fulfillment experience regardless of channel, lies at the heart of many retailer transformation efforts. Additionally, mobile shopping, same-day delivery, and growing volumes of data from online channels are forcing retailers to a tipping point to remain competitive and better respond to evolving customer needs and preferences.