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Home » Authors » Fierce Retail

Articles by Fierce Retail

When It Comes to Customer Personalization, Many Shoppers Say Retailers Miss Target

December 17, 2015
Fierce Retail
Beacon marketing platform provider Swirl Networks found that few retailers are tailoring their messages successfully across in-store and digital platforms, but rather are pushing irrelevant content. In fact, only 25 percent of consumers say that brick-and-mortar retailers regularly demonstrate an understanding of their individual preferences.
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Shoppers Abandon Retailers Who Sustain Data Breaches, Report Claims

December 16, 2015
Fierce Retail
U.S. shoppers are likely to change their shopping habits if their favorite retailer experienced a data breach, according to a report by Vormetric and Wakefield, which specialize in data security solutions.
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As Overall Retail Sales Slip During Holidays, Online Merchandising Rises

December 14, 2015
Fierce Retail
Retail sales may have been down in stores from Black Friday to Cyber Monday, but online experiences and retailers' ability to meet expectations were up, according to the DynamicAction Retail Holiday Index.
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7-Eleven Delivers Late-Night Snacks to College Dorms

December 7, 2015
Fierce Retail
7-Eleven is finding a new way to serve late-night munchies to the college crowd by partnering with Tapingo to deliver to college campuses.
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At Walmart.com, Mobile Commerce Comes of Age

December 4, 2015
Fierce Retail
Mobile has firmly won the battle of devices this holiday season at Walmart, where mobile made up more than 70 percent of traffic to the retailer's website since Thanksgiving.
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With Browser Extension, Local Retailers Can Match Their Prices to Those Offered by Amazon

November 25, 2015
Fierce Retail
A new online service called PriceLocal aims to level the playing field and let local retailers price-match items and provide same day availability. PriceLocal was developed by a former Borders executive, Matt Chosid, as a way for smaller merchants to compete.
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Digitally-savvy Millennials Said Likely to Shop in Brick-and-Mortar Stores on Thanksgiving

November 20, 2015
Fierce Retail
Millennials may be digital natives, but for all their supposed reliance on mobile devices, this group is more likely to shop on Thanksgiving Day and do so in stores, according to a new survey by location-based mobile platform Retale.
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Many Consumers Begin Holiday Shopping Earlier Than Ever

November 17, 2015
Fierce Retail
Anyone looking for more proof that holiday shopping begins earlier has some new statistics to cite: 56.6 percent of those celebrating the holidays had begun shopping by early November, up from 54.4 percent last year and up further from the 49 percent who had started by this time in 2008, the first time the National Retail Federation asked the question.
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Social media 1 02

Consumers Become More Interested in Social Media, Thanksgiving Day Shopping, Study Say

November 10, 2015
Fierce Retail
Holiday shoppers are expected to spend more this season, but it's where or how they plan to spend that should interest retailers, as Thanksgiving Day shopping and social media gain in popularity, according to a new study from Accenture.
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