Beacon marketing platform provider Swirl Networks found that few retailers are tailoring their messages successfully across in-store and digital platforms, but rather are pushing irrelevant content. In fact, only 25 percent of consumers say that brick-and-mortar retailers regularly demonstrate an understanding of their individual preferences.
U.S. shoppers are likely to change their shopping habits if their favorite retailer experienced a data breach, according to a report by Vormetric and Wakefield, which specialize in data security solutions.
Retail sales may have been down in stores from Black Friday to Cyber Monday, but online experiences and retailers' ability to meet expectations were up, according to the DynamicAction Retail Holiday Index.
Mobile has firmly won the battle of devices this holiday season at Walmart, where mobile made up more than 70 percent of traffic to the retailer's website since Thanksgiving.
A new online service called PriceLocal aims to level the playing field and let local retailers price-match items and provide same day availability. PriceLocal was developed by a former Borders executive, Matt Chosid, as a way for smaller merchants to compete.
Millennials may be digital natives, but for all their supposed reliance on mobile devices, this group is more likely to shop on Thanksgiving Day and do so in stores, according to a new survey by location-based mobile platform Retale.
Anyone looking for more proof that holiday shopping begins earlier has some new statistics to cite: 56.6 percent of those celebrating the holidays had begun shopping by early November, up from 54.4 percent last year and up further from the 49 percent who had started by this time in 2008, the first time the National Retail Federation asked the question.
Holiday shoppers are expected to spend more this season, but it's where or how they plan to spend that should interest retailers, as Thanksgiving Day shopping and social media gain in popularity, according to a new study from Accenture.
