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Home » With Browser Extension, Local Retailers Can Match Their Prices to Those Offered by Amazon

With Browser Extension, Local Retailers Can Match Their Prices to Those Offered by Amazon

November 25, 2015
Fierce Retail

Consumers first need to add PriceLocal as a browser extension - it works with Chrome, Firefox or Safari - then search for a product on Amazon. A click of the PriceLocal button will send a price-match request to local stores. If a match is found, shoppers get a coupon to redeem at the store.

The extension works only with Amazon Prime products, which have free shipping, and is free to both consumers and retailers. Retailers are required to sign up to get price-match requests. PriceLocal plans to extend the program as a paid service to large national retailers, but local merchants can continue to participate for free, according to a company spokesperson.

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Technology Business Strategy Alignment Global Supply Chain Management Consumer Packaged Goods Pharmaceutical/Biotech Retail
KEYWORDS business alignment strategy Business Strategy Alignment consumer packaged goods e-commerce Fierce Retail Global Supply Chain Management online retailing Pharmaceutical/Biotech Retail retail IT Retail Supply Chain Management Supply Chain Analysis & Consulting supply chain IT Supply Chain Management: Retail Technology
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