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Home » Analytics Isn't New, But the Latest Version Does Require a New Understanding

Analytics Isn't New, But the Latest Version Does Require a New Understanding

April 26, 2013
CRM Buyer

There have been times when analytics looked like a sure solution to many company ailments. Analytics, however, failed to break through because there was always something sexier and easier to understand coming out at the same time.

Years ago, analytics suffered from the reality that you needed a Ph.D. in statistics to really appreciate the stuff. Most companies have very limited supplies of doctoral candidates. They have many more sales people who need leads, so in the showdown between analytics and CRM, analytics always lost.

For analytics to be successful this time - and we really need it to be successful - several things have to fall into place.

Read Full Article


Keywords:  supply chain management, supply chain management IT, supply chain solutions, demand planning, demand variability, 

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Forecasting & Demand Planning Supply Chain Planning & Optimization Technology Business Strategy Alignment Global Supply Chain Management Industrial Manufacturing
KEYWORDS Business Strategy Alignment CRM Buyer Demand Planning Demand Variability Forecasting & Demand Planning Global Supply Chain Management Industrial Manufacturing SC Planning & Optimization Supply Chain Analysis & Consulting Supply Chain Management supply chain management IT Supply Chain Management: Business Intelligence & Analytics supply chain solutions Technology
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