• Advertise
  • Contact Us
  • Supplier Directory
  • SCB YouTube
  • About Us
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Parcel & Express
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Robotics
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Customer Relationship Management
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • Green Energy
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • Sourcing/Procurement/SRM
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Management & Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Warehouse Automation
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • WHITEPAPERS
  • VIDEOS
Home » Blogs » Think Tank » What Neuroscience Can Teach Us About Repairing Fractured Supply Chains

Think Tank
Think Tank RSS FeedRSS

What Neuroscience Can Teach Us About Repairing Fractured Supply Chains

What Neuroscience Can Teach Us About Repairing Fractured Supply Chains
July 2, 2020
Chad Crook, SCB Contributor

As the COVID-19 pandemic begins to recede in some countries and global businesses take steps toward recovery, what will reemerging supply chains look like? Will they become more geographically dispersed in an effort to mitigate risk? Will they become less so to accommodate a reshoring of manufacturing? Or will they revert to familiar patterns where one region or another, dominant in the market for certain raw materials, can effectively bring worldwide production to a halt when a contagion sets in or a natural disaster strikes?

Business leaders appear evenly divided on the question, with some predicting more localized supply chains in the wake of the coronavirus, and others envisioning a return to unfettered global commerce.

But which view is accurate? It turns out that both are. For certain industries, such as pharmaceuticals, medical devices and personal protective equipment, supply chains are likely to realign regionally. For others, whose products receive less urgent attention from national governments, global commercial networks may undergo little to no change. But across industries, businesses stand to succeed in their recovery efforts depending on the visibility they maintain over their operations and those of their buyers and suppliers.

Modern enterprises rely on hundreds or even thousands of trading partners to ensure day-to-day continuity. No individual, no matter how knowledgeable or adept with spreadsheets, can possibly monitor all the sprawling interdependencies that facilitate global business-to-business commerce. Only a cloud-based network can lend sufficient scope to the task.

If it sounds like brain science, it’s not — but the metaphor bears consideration. As businesses confront the complexities of repairing fractured supply chains in a post-COVID environment, a helpful analogy may be neuroplasticity, the brain’s capacity to rewire itself in response to injury or accident. In every convalescing patient, the vast neural networks reorganize themselves differently, sometimes with dramatic variation. Upon healing, the brain redirects its signals along new and often unexpected pathways.

In operations management, meanwhile, we tend to think of efficiency in terms of Occam’s razor or the shortest distance between two points. Yet recent experience reveals the risk inherent in lean manufacturing and just-in-time inventories. So businesses must rebalance efficiency with reliability in their supply chains. In procurement and enterprise resource planning, not unlike the human brain, the optimal network may not necessarily be the shortest one. In fact, even in a perfectly healthy central nervous system, signals can traverse a surprisingly circuitous route.

Consider what happens when we snap our fingers. The decision to do so originates in the cortex, the brain’s outermost layer. The signal then travels down a long nerve called the upper motor neuron until, midway down the spinal cord, it sets off another long nerve known as the lower motor neuron. This neuron, in turn, transmits a signal from the spine through the arm to the fingers. But what if, while listening to music, we tap our toes in rhythm with our snapping fingers? Coordinated movement involves yet another region of the brain called the cerebellum. Thus the interconnected systems multiply. Isolated action is rare in the human body, just as in supply chains. Coordination in both typically involves patterns far too intricate, and networks far too complex, for any individual to perceive adequately, unaided by sophisticated cloud-based technologies.

As global business leaders instill resiliency into supply chains and prepare for recovery, they can expect business-to-business commerce to take shape differently than before. But whether trading relationships become clustered regionally or remain far-flung across the globe, success will belong to those businesses that embrace the digital tools available to ensure transparency, anticipate disruption and extend competitive advantage throughout the value chain. One might say it’s a no-brainer.

Chad Crook is senior vice president and global head of customer engagement and adoption, Customer First, at SAP Procurement Solutions.

Supply Chain Planning & Optimization Supply Chain Security & Risk Mgmt

RELATED CONTENT

RELATED VIDEOS

Subscribe to our Daily Newsletter!

Timely, incisive articles delivered directly to your inbox.

Featured Product

Popular Stories

  • A TRUCK WITH ITS CONTAINER DOOR OPEN SITS UNDER A SIGN THAT READS INTERNATIONAL BORDER COMMERCIAL TRUCKS

    Importers Into Mexico Can No Longer Delay Complying With New Customs Declaration Law

    Data Management (Big Data/IoT/Blockchain)
  • 018_how_3pls_can_get_started_with_ai_v1-(540p).png

    Watch: How 3PLs Can Get Started With Automation

    Logistics Outsourcing
  • An employee in a warm suit crouches down to get boxes of food ready for shipping at a warehouse

    Packaging Optimization Is Boosting Cold Chain Growth

    Air Cargo
  • A FIGURE IN CAMOUFLAGE LOOKS THROUGH A SCOPING DEVICE AT A SHIP IN THE DISTANCE, BELCHING SMOKE

    Strait of Hormuz Ship Transits Are Rising Thanks to U.S. Help

    Global Gateways
  • Heat Haze Distorts Video of Semi-Trucks Driving Down an Interstate Surrounded by Mountains on a Sunny Day

    The Biggest Challenges Facing Logistics Operators This Summer

    Logistics

Digital Edition

2026 esg cover main scb q2 2026 cover

SupplyChainBrain 2026 ESG Guide: ESG — The Supply Chain’s Biggest Secret

VIEW THE LATEST ISSUE

Case Studies

  • Recycled Tagging Fasteners: Small Changes Make a Big Impact

  • A GRAPHIC SHOWING MULTIPLE FORMS OF SHIPPING, WITH A HUMAN STANDING AT THE CENTER, TOUCHING A SYMBOLIC MAP OF THE WORLD

    Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

  • A GRAPHIC OF INTERLACING HONEYCOMBED ELEMENTS REPRESENTING GLOBAL BUSINESS TRANSACTIONS

    Moving Robots Site-to-Site

  • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

  • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

Visit Our Sponsors

4flow Arkieva Blue Yonder
Carton Cloud CoEnterprise Dassault
Duravant E2Open General Logistics Systems
Hy-Tek iGPS Korber
Lyngsoe Procurability Quinyx
SAP Sikick Systech
S&P Global Mobility TADA TransImpact
US Bank Werner Enterprises WSI
  • More From SCB
    • Featured Content
    • Video Library
    • Think Tank Blog
    • SupplyChainBrain Podcast
    • Whitepapers
    • On-Demand Webinars
    • Upcoming Webinars
  • Digital Offerings
    • Digital Issue
    • Subscribe
    • Manage Email Preferences
    • Newsletters
  • Resources
    • Events Calendar
    • 2026 Event Coverage
    • SCB's Great Supply Chain Partners
    • Supplier Directory
    • Case Study Showcase
    • Supply Chain Innovation Awards
    • 100 Great Partners Form
  • SCB Corporate
    • Advertise on SCB.COM
    • About Us
    • Privacy Policy
    • Contact Us
    • Data Sharing Opt-Out

All content copyright ©2026 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

Design, CMS, Hosting & Web Development :: ePublishing