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Home » Blogs » Think Tank » How COVID-19 Is Redefining the Logistics Workforce

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How COVID-19 Is Redefining the Logistics Workforce

Logistics Industry
Photo: Bloomberg
November 18, 2020
Keith Garrett, SCB Contributor

For more than five years, the logistics industry has struggled with employee shortages. Now, on the front lines of the pandemic crisis, logistics employers are scrambling even more to meet demand and manage overhead, in an unpredictable and intensely competitive hiring environment.

One approach to hiring that has become increasingly commonplace in response to current market uncertainties is the use of temporary and temp-to-perm workers. In fact, a recent Gartner survey on COVID-19-related workplace trends states that nearly one in three companies will be hiring more contingent workers as a way to reduce costs and achieve greater workforce management flexibility. The recent shift away from in-person to online shopping has caused a surge in demand for supply chain, warehouse and distribution center workers. As competition for temporary workers intensifies, employers are boosting wages and perks, and promoting more opportunities for full-time jobs.

Simply put, a temporary worker is brought in to fill an immediate gap in skillsets or bandwidth. With fewer interviews compared to those for permanent hires, the decision to hire a temporary worker is much faster. The focus is traditionally on skillset and availability for the duration of the assignment, with less attention given to team and cultural fit.

Over the past eight months, hiring more temporary workers has helped logistics companies deal with spikes in demand while minimizing risk. However, combined market uncertainty; talent shortages; and the need to expedite hiring of skilled roles such as maintenance technicians, control system technicians and production operators, opens the door for more hiring process errors. In recent months we’ve seen more instances of employers failing to:

  • Provide enough time to recruit needed temporary talent, preventing them from getting access to the broader talent community.
  • Determine in advance which positions are temporary only vs. temp-to-perm (this changes the opportunity for candidates since the latter is more appealing).
  • Determine in advance the duration of the temporary position (again, this changes the opportunity for candidates, since six to 12 months is more appealing than one month).
  • Allocate enough budget for temporary jobs. When companies under-budget, the recruiting or staffing firm is forced to pay temporary hires salaries that are below market value.
  • Broaden focus to include team and cultural fit.

While there’s no one-size-fits-all solution, here are five best practices to help avoid some of the most common pitfalls — and streamline the hiring, retaining and transitioning of temporary workers.

Think long-term. Today, there’s an increased likelihood that your new temporary worker may be your next permanent hire, so screen for core skillsets and cultural or team fit as you would for other employees. Consider the following:

  • Create an ideal employee profile that you can easily reference, describing your most successful temporary and permanent employees. Include attributes such as where they went to school, the companies they’ve worked for, adaptability, desire to succeed, and other workplace qualities that align to your culture.
  • Utilize a structured recruiting interview guide to screen for skillset requirements that also includes cultural and team fit questions.
  • Recognize that although temporary workers are there to perform specific jobs, they’re also evaluating you as a potential employer in terms of the work, management style, and company culture.
  • Remember that temporary workers are filling a need, so note and address any preconceived attitudes among the full-time workforce about temporary workers being unreliable, or unable to "get a real job."

Make interviews personal and welcoming. No candidate, temporary or permanent, should be treated like a commodity or required to fit into a role for which they aren’t a good match. All communications with the candidate should be genuine, personalized, and demonstrate the value of working with your company, regardless of the role.

Just as with permanent hires, be clear on what you expect from temporary workers in terms of their role, responsibilities and level of performance. Personalize the interview by helping the temporary worker to visualize a future with the company, but don’t guarantee it. Share examples of employees that started on a temporary basis, converted to a permanent role, and have contributed to the growth of the company. Throughout the interview, continue to emphasize the opportunities of the role, including the longer duration of contract terms (six months plus), solid company brand or product, approachable management, and the real prospect of going perm. Providing timely candidate feedback also contributes to a positive candidate experience.

Invest time in onboarding. Although temporary workers typically go through some training, most get to work fairly quickly, as they already have the skill required for the job. Ramp-up time is further reduced since part of the onboarding process (employment agreement, benefits, background checks, drug screening, timekeeping and payroll) is typically done with the recruiting or staffing firm, rather than the internal human resources department.  

While the goal is to get them up to speed quickly, temporary workers still benefit from gaining meaningful insight into the company's mission, culture and customer value. Like permanent employees, you want to set them up for success, get them connected to co-workers, and be confident about their roles and contributions to the organization. Other onboarding orientations should include safety and procedures training and an overview of policies on disability, workplace harassment and discrimination.

After the onboarding process is complete, call (and e-mail) the temporary worker and provide instructions on what to expect for the first day, such as where to report and when, whom to ask for, applicable technology, and a point of contact for future needs. Even better, have a hiring manager do this call, to make the temporary worker feel extra welcomed.

Streamline the temp-to-perm transition. While logistics companies already hire temp-to perm on a regular basis and have practices in place, here are a few tips to help further improve the process:

  • Make the determination to transition to permanent status known as early in the hiring process as possible, in order to make the job more appealing to the employee from the start.
  • When hiring a temporary worker from a recruiting firm, make sure temp-to-perm conversion fees clearly state how many hours need to be worked, and within what time period, before transferring to the company payroll in order to avoid conversion fees. If the temporary worker is transferred before the required hours are completed, conversion fee discounts based on number of hours billed should also be specified.
  • One of the key benefits of hiring temp-to-perm is that when it comes time to make the transition, you already know that the person is a good cultural fit and are satisfied with the work. However, recruiters should still do first day, end of first week, and 30-, 60- and 90-day check-ins with the new employee to make sure everything is going well.

Optimize the relationship with your external recruiting firm. Considering the competitiveness of recruiting logistics talent, you want to be sure your recruiting firm is doing the best possible job for you. Start by making sure they do the following:

  • Fully understand your full-time and temporary headcount needs by department, position and location.
  • Align marketing, advertising and sourcing strategies with your total needs, from immediate openings to future hires.
  • Share data that captures all recruitment activity and ratios (requisitions, screens, submits, interviews, offers, hires, time-to-fill, turnover, and conversion).
  • Provide market research around supply and demand, and competitive intelligence on which companies are hiring similar talent and compensations.

As demand stabilizes and we move beyond the pandemic, temp-to-perm hiring will become increasingly commonplace for more diverse supply-chain roles than in previous years. Sustaining a pipeline of quality talent over the long term requires employers to make the temp-to-perm transition an integral part of their overall hiring plan, in order to keep pace with demand, stay competitive, and deliver first-class customer service.

Keith Garrett is vice president of talent solutions for Orion Talent, a provider of recruitment process outsourcing services for the mid-market.

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