If you’re involved in supply-chain management, chances are you’re revisiting some of your own continuity plans to shore up possible vulnerabilities. As you do, one area to look at is your crisis communications process.
A good operational plan doesn’t speak for itself. Organizations need a proactive and effective communications process to ensure people are where they need to be, doing what they need to do, and know what they need to know to make it all work.
Internally and externally, the right people must be notified of problems before or when they arise, and then be kept informed as the problem is solved. Otherwise, external pressures tied to poor flow of information only exacerbate an already tense situation.
A good crisis communications process is comprehensive and customized to the organization, but there are some key considerations anyone responsible for supply-chain management should keep top of mind:
Tim O’Brien is founder of Pittsburgh-based corporate communications firm O’Brien Communications.
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