As supply chain challenges continue to disrupt the global transportation network, container shipping companies need to adapt to equipment shortages and delays by transforming their operations.

While these serious supply chain issues can’t be readily controlled, providing end-to-end visibility is key to ensuring that carriers operate at peak capabilities and drive efficiency within international trading systems. The success of all stakeholders relies on logistics service providers, marine terminal operators and carriers working in concert to stay ahead of the challenges.

For hundreds of years, ports have operated as places that enable goods to be shipped and transferred across country barriers. To maximize cargo efficiency, ports must expedite vessel turnaround times. The problem is that the shipping industry is inundated with archaic technologies and outdated systems. Real-time data technologies can optimize freight operations through increased visibility, and help shipping companies navigate the current supply chain crisis.

Port officials have long been frustrated by a lack of efficiency within terminals. To facilitate cohesive operations, they must increase tenant satisfaction. Failure to create a safe and reliable environmental will create frustration and ultimately lead to decreased revenues for seaports.

By utilizing geospatial data within a single platform, ports can ease the problems associated with handling massive amounts of data. With large volumes of data available within a single database, freight operators can track ship movements and improve port-wide efficiency.

Security is another issue of increasing importance for port facilities, one that has been exacerbated by the current supply chain crisis. Issues related to terrorism, smuggling and theft are just a few of the problems ports face today. Real-time data is needed to improve security operations by identifying which users have badges, and verifying credentials prior to entering ports.

Real-time data visualization provides a complete picture of port operations for improved security. Geospatial data feeds, including weather, air quality and traffic, can also inform decision-making and maximize efficiency within mapping systems.

With dozens of containerships stuck at sea, the localization of people and goods is essential to maintaining optimal operations. The mapping of people and ships becomes of critical importance during times of shipping disruptions. It also provides better insight into port operations and helps to optimize the handling of imports and exports.

With over 75 million events happening in ports daily, it’s hugely important to ingest large amounts of data into a single, readily available platform. By tracking cargo flow through geospatial technology, ports can reduce freight transit times and minimize frustrations associated with today’s maritime situation.

With seaport management facing multiple challenges, real-time data visualization techniques can be the key to streamlining operations and maximizing revenues.

Geospatial information provides shipping organizations with the tools and knowledge needed to improve decision-making and responsiveness. Although the current supply chain crisis may not be solved immediately, real-time data visualization can increase end-to-end visibility and predictability, and maximize current operations.

Tim Zimmerman is vice president of sales with Live Earth.