Consumers who use Postmates' on-demand delivery service now have the opportunity to buy core products from American Apparel. The service takes advantage of the passive ultrahigh-frequency (UHF) RFID tags that American Apparel attaches to all of its merchandise, enabling Postmates to identify which items are available within an individual customer's geographic area.
Ninety-nine percent of consumers who take delivery of online orders in brick-and-mortar stores are pleased with the experience, according to a recent survey. Twenty-nine percent said the option is why they placed the order in the first place.
Brick-and-mortar shopping isn't dead, but it is certainly on the decline: just 57 percent of urban consumers said they preferred to make discretionary purchases in stores, while 39 percent claim their last such purchase was made online.
Today's consumer packaged goods companies are facing a winner-take-all world in which about half the sales growth - more in certain categories and markets - is coming from digital channels. Companies have to earn their online market positions with new approaches and skills tailored to digital sales, says a report released by The Boston Consulting Group and the Grocery Manufacturers Association.
Analyst Insight: The impact of the omnichannel revolution is being felt across every element of business today, including transportation and distribution, which can impact network planning. Customers today are more connected, more informed, and more demanding than ever before, and as a consequence, firms are forced to reevaluate their fulfillment strategies to meet ever-increasing demand for fast, accurate, and low-cost delivery of product to the customer. - John Santagate, Research Manager, IDC
Analyst Insight: With the consumer's hands firmly placed on the steering wheel, omnichannel retailing is driving the retail industry forward with record-breaking speed. Item-level RFID is fueling the journey by providing retailers with real-time inventory visibility, rich data insights, and a means for better trading partner collaboration - allowing for more efficient supply chain operations and ultimately, an enhanced customer experience. - Melanie Nuce, Vice President of Apparel and General Merchandise, GS1 US