Manhattan Associates Inc., a provider of supply chain and omnichannel commerce, recently introduced Manhattan Active Allocation, an first allocation solution specifically engineered for today’s omnichannel marketplace, with a new approach to managing short lifecycle inventory.

Manhattan Active Allocation offers a modern approach to inventory allocation of short-lifecycle products for apparel, footwear and other fast-fashion retailers. It offers allocators an understanding of real demand by giving them direct insight into today’s omni-fulfillment strategies, like BOPIS and curbside pickup. The solution also has the unique ability to shape allocation decisions based on the distinct types of fulfillment experiences offered for each product at both the store and distribution center level.

“Manhattan has reimagined the entire allocation process with the notion that today’s retailers must better align inventory deployment decisions with how the brand intends to engage its customers,” said Scott Fenwick, senior director of product strategy at Manhattan Associates. “For the first time, allocators will have the ability to make allocation decisions pre-season, before inventory hits the stores, and in real time during the selling season, leveraging granular omni-fulfillment insights. This will give them the ability to align their short-lifecycle inventory plans with their omnichannel fulfillment strategies, resulting in fewer fulfillment redirects and end-of-season markdowns.”

The solution delivers real-time performance monitoring and updates to inventory and sales, network wide. Inventory performance is automatically captured by channel and fulfillment type, and configurable allocations help users define, preserve, learn and reuse high-performing fulfillment strategies year over year. Manhattan Active Allocation’s embedded analytics and data visualizations give retailers the agility to instantly respond to changing business conditions and dynamically evolve their allocation strategies. The solution gives allocators the agility to create adaptable allocation plans, which result in less stranded inventory and less financial risk for the business.

About Manhattan Associates

Manhattan Associates is a technology leader in supply chain and omnichannel commerce. We unite information across the enterprise, converging front-end sales with back-end supply chain execution. Our software, platform technology and unmatched experience help drive both top-line growth and bottom-line profitability for our customers. Manhattan Associates designs, builds and delivers leading edge cloud and on-premises solutions so that across the store, through your network or from your fulfillment center, you are ready to reap the rewards of the omnichannel marketplace.